The Kansas City Stars is an ABA basketball organization that celebrates everything that makes the ABA great: outlaw basketball.
There's professional basketball, and then there's the ABA. As we researched the history of the league, we found an association of outlaws, people and teams that played by their own rules. To truly endear this new team to Kansas City, we'd have to commit to that spirit.
We developed a patriotic brand that stood for a renegade style of ball. We produced identity, brand standards, and all graphic elements, from floor graphics to apparel. The website carried that flavor to the people, and social components and campaigns gave them a voice. Education programs like 'Buckets and Books' got kids excited about reading AND attending the games. We even designed a downtown billboard that had a secret message written across it, one that could only be seen at night when the lights came on, lights that we replaced with black lights to illuminate a ticket offer. Now that's outlaw.